There is a lot that needs to be in place during the final frantic weeks before the Oslo Marathon. Having a supplier you can rely on is worth its weight in gold, says general manager Cecilie L’Orsa.
The BMW Oslo Marathon is the country's largest road race, and for over 40 years it has been a true celebration for runners, spectators and the city of Oslo. A comprehensive apparatus must be set in motion to ensure that the event is a great experience for the close on 20,000 runners who line up at the start every year. Since 2011, CopyCat has been a central piece in this large puzzle – as a graphic partner and sponsor.
Painting City Hall Square with locally sourced promotional merchandise
The route starts and finishes at City Hall Square, which on race day itself is «coloured» with materials produced by CopyCat – including the finish line arch, barrier banners, beach flags, posters and various signs.
– This year they also made a huge name wall, where the names of all the participants were printed in alphabetical order. It was super stylish and very popular, says Cecilie L’Orsa.
CopyCat also assists Oslo Marathon with printed matter throughout the year – for example when they need to notify residents in the area surrounding the trail.
– Ahead of the event, we are sending out 70,000 A4 sheets of information. After all, we are cordially cordoning off almost the entire city, so it is important to make residents aware that they need to take some extra precautions on this day, L'Orsa says.
CopyCat produces everything locally and they always think about sustainability when choosing materials. That is super important to us.
Cecilie L’Orsa, Managing Director of the Oslo Marathon
She explains that the Oslo Marathon is committed to having as low a carbon footprint as possible. In that case, it is crucial to work with suppliers who deliver on sustainability.
– CopyCat produces everything locally and they always think about sustainability in their choice of materials. That is extremely important to us.
Always gets things done quickly
The list of everything that needs to be in place ahead of an event like the Oslo Marathon is long – and there is a lot that needs to be sorted out at the last minute, says the general manager.
– Suddenly, one of our partners needs a banner, or the course manager says we need some extra signs for the route. Fortunately, CopyCat handles situations like that with ease. They deliver a lot in a very short space of time, often the same day, she says, adding:
– No matter how busy they are, they never say anything other than «we'll sort that straight away!».
A partner you can trust
When everything is heating up and race day is approaching, it is essential to have suppliers you can rely on. Cecilie L’Orsa stresses that unfortunately this is not something you can take for granted.
CopyCat always delivers as agreed, and that is such a relief. We have great trust in them and the quality they deliver.
Cecilie L’Orsa, Managing Director of the Oslo Marathon
– We have used various companies for different types of services over the years, and have experienced suppliers who do not deliver what they are supposed to. That creates a lot of problems.
– CopyCat always delivers as agreed, and that is such a relief. We have great trust in them and the quality they deliver, concludes Cecilie L’Orsa, Managing Director of the Oslo Marathon.
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