How do you choose to market your services or products? In today's digital world, physical print is often forgotten. Handing out attractive printed materials that inform about your company and your services or goods is a good and effective marketing strategy.
There is something about the feeling it gives, reading and holding a physical printed piece, as opposed to reading it on a small phone screen. People are also more likely to take in more of the information from a colourful flyer, folder or brochure than from a screen. It is a counterweight to the digital world that is upon us now; a physical product in the hand is not something you can just “scroll” past. Do you think paper advertising is old-fashioned?
Here you can read more about why.
Eco-friendly paper
A paper advertising product can be printed in all sorts of formats and paper qualities, and paper is actually much more environmentally friendly than most people think. this we have the blog bust five environmental myths about paper and sustainability.
We strive to be as environmentally friendly as possible and to leave the smallest possible footprint. If you are like us and particularly passionate about the environment, it is also possible to get Nordic Swan Ecolabelled printed matter from us. It is no easy task to be allowed to ecolabel products, but we have put our backs into it, and for almost 15 years we have managed to get our Lysaker department approved for the Nordic Swan Ecolabel. There is more to read about what is required to be Nordic Swan Ecolabelled in this the blog post.
If you want to know more about important environmental choices you can make for your printed matter, you can read about Two sides which is an organisation we also collaborate with. Their goal is to emphasise the importance of printing on both sides, in order to save the environment from more paper than necessary.
Leaflets
A flyer is, figuratively speaking, a document that flies, in other words, easy to spread. It consists of a single sheet, with text on one or both sides. These are perfect for promoting your business, for example to advertise an offer, a product, or an upcoming event. An extra clever trick is to have a QR code on the flyer, which takes customers straight to the product or service you want to sell, or invite them to use.
If you want to hand out flyers and do not have too much text, an A5-sized flyer or smaller is perfect. With us, it is possible to have flyers printed in all sorts of sizes, colours and shapes. You can order flyers her.
Brochures
So then we've got clarified what a folder is. That is, a single sheet that is folded into a smaller, more manageable printed matter. If you want a slightly larger and more comprehensive product with space for more detailed text and pictures, then a brochure is the way to go. A brochure consists of at least two sheets and is usually bound together with a fold and staple (a fold and two staples in the spine). The brochure therefore consists of a minimum of two sheets, and you can have up to 80 sheets stapled together as a brochure.
If you have an even larger document you want to print, we are talking about catalogues or books. We produce perfect-bound books with soft covers, a binding method that results in a sleek finished product. We were thinking we could have a whole blog post dedicated to perfect-bound books. While you wait for the new blog post, you can order catalogues or books her.
