Is your company attending an exhibition or two in the near future? Exhibitions are a super way to showcase yourselves – but it is all about doing it the right way. Here are our top five tips on how to stand out at your stand.
Nobody remembers a wallflower. At least, that is how it is at events such as industry mixers and trade days. Because if you are going to win the battle for attention, you have to stand out, but how do you actually create a stand that makes people stop – and keeps them there?
One thing is for sure, these days it takes more than just throwing up an old pull-up banner and an exhibition counter and hoping for the best. Fortunately, the possibilities are almost endless, and with good planning and a little expert help, you'll soon be grinning proudly at having the finest stand at the trade fair.
1. Start planning early
Do not let participation in the exhibition come as a bolt from the blue. There is a lot to plan, and time, as we know, has a tendency to fly. Make sure you create a schedule for all the various tasks that need to be done – for example, developing a concept for the stand and ordering promotional materials such as brochures, business cards and giveaways.
2. Invest in a finished condition
Have you ever walked past an exhibition stand and not understood a single thing the company was trying to say or sell? At a trade fair, first impressions are everything – because the truth is that passers-by take no more than a couple of seconds to decide whether or not to take a closer look at your brand.
A successful exhibition stand quickly and effectively communicates your message and the products or services your company offers. The secret is to create a well-executed concept for the stand so that your brand is exposed in the best possible way. You can, of course, build a simple yet effective stand yourself using exhibition materials such as beach flags, trade fair walls, rollups og trade fair stand.
But if you really want to have a stand that stands out, it's wise to leave the job to the professionals. Our designers will help you with everything from concept development to design and visualisation of the exhibition stand.
We tailor exhibition materials completely to your specifications and can also build exhibition stands and furniture from scratch, for example in construction cardboard.
3. Don't forget the «stopping effect»
Do you have a fine and fantastic stand with a clear message, but still everyone just walks past? Then it might be that you have forgotten to think about stopping effects, in other words exciting or alluring devices that capture people's attention and make them flock to your stand.
One tip is to make the most of lighting! Illuminated exhibition walls or light box portals has a clear stopping power and additionally ensures you maximum exposure of your brand.
4. Brochures are still a must at exhibitions
Industry networking events are a great way to meet potential and existing customers «IRL», so why not seize the opportunity to hand out a brochure that presents your business? That way, they can get to know your brand better and receive relevant information you perhaps didn't have time to cover when you were speaking together.
The brilliant thing about brochures is that you can convey your message directly to the recipient – in an efficient and cost-effective way. In addition, research shows that messages on paper have greater credibility, and that physical communication has a stronger impact on the reader than digital communication. There are, in other words, many good reasons to print a batch of brochures the next time you have a stand!
We help you create a professional brochure which not only gives a good impression of your brand, but becomes a real eye-catcher on the exhibition table!
5. Tailor the profile material
Everything you put your logo on helps make your brand more visible. That is why promotional merchandise of course giveaways are a self-written feature when you are at a stand. But the days of giving away things that go straight in the bin are over – so remember to choose products that the recipient will actually find useful. Steel water bottles, for example, are a popular giveaway. Then you not only ensure that you spread the logo yours, whilst reducing the use of plastic bottles at the same time.
And then there is the branded clothing, of course. Everyone representing the company should naturally be kitted out in garments that show who you are. Feel free to go for bright colours, slogans, logos and large prints – because, after all, it is all about being seen!
Is there anything you need help with the next time you are exhibiting at a trade fair? We do everything from consultancy and design to production and assembly. Get in touch, and we'll find the best solution!
